Mark R. Burton

Mark Burton is co-founder of Holden Advisors and a strategic marketing expert for more than 16 years. As a formulator of the firm's project methodologies and analytical processes, Mark is the driving force in creating offering and pricing strategies for firms in industries such as IT outsourcing, semiconductor, financial and business services, and enterprise software and maintenance.

Mark brings his experience in these fast-paced industries to bear in his client work. In sharing his insights, Mark draws from his recently released book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table. Co-authored with Dr. Reed Holden, the book draws on extensive analysis and insight to provide sales, marketing, finance, and pricing leaders with an actionable road map for working together to outperform the competition. Mark also writes frequently on the challenges that companies face when implementing customer value-centered strategies.