J. Paul Peter
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A Preface to Marketing Management
Peter, J. Paul; Donnelly, James
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Marketing Management: Knowledge and Skills, 11th Edition
J. Paul Peter; James H. Donnelly, Jr.
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Preface to Marketing Management
Peter, J. Paul; Donnelly, Jr, James
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Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Peter, J. Paul; Donnelly, James H.
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Strategic Management: A Focus on Process
Certo, Samuel C.; Peter, J. Paul
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