Nigel Piercy
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Marketing Strategy and Competitive Positioning
Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd, John
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Market-led Strategic Change: Making Marketing Happen in Your Organization
Piercy, Nigel
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Tales From The Marketplace (Marketing Series)
Piercy, Nigel
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Marketing Strategy and Competitive Positioning
Hooley, Graham J.; Saunders, John A.; Piercy, Nigel
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