Malcolm McDonald
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Marketing Plan in Colour
McDonald, Malcolm; Morris, Peter
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Marketing Plans: How to prepare them, how to profit from them
McDonald, Malcolm; Wilson, Hugh
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Marketing Planning for Services
Payne, Adrian; McDonald, Malcolm
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Marketing Plans: How to Prepare Them, How to Use Them
McDonald, Malcolm
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Key Account Management: A Definitive Guide
McDonald, Malcolm; Woodburn, Diana
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Creating Powerful Brands
De Chernatony, Leslie; McDonald, Malcolm
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The Complete Marketer: 60 Essential Concepts for Marketing Excellence
McDonald, Malcolm; Meldrum, Mike
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Market Segmentation: How to do it, how to profit from it
McDonald, Malcolm; Dunbar, Ian
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