Antony Young is based in New York and is President of Water Cooler Group. He was previously CEO of Mindshare North America, a WPP company. Antony has been responsible for developing media campaigns for some of world's most influential global brands which include Sony, Coca-Cola, McDonald's, P&G and Toyota. His career has been truly globally having worked and lived in Asia/Pacific, Europe and the US. In 2003, Antony was one of Mediaweek's top 25 most influential people in the UK's media industry. He writes a monthly column on brand media strategy for Advertising Age.