K. Douglas Hoffman
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Services Marketing: Concepts, Strategies, & Cases
Hoffman, K. Douglas; Bateson, John E. G.
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Essentials of Services Marketing
K. Douglas Hoffman
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Marketing: Best Practices
Hoffman, K. Douglas; Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick; Griffin, Abbie
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Services Marketing: Concepts, Strategies, & Cases
Hoffman, K. Douglas; Bateson, John E.G.
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Marketing: Best Practices
K. Douglas Hoffman
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Services Marketing: Concepts, Strategies and Cases
Hoffman
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Marketing Principles and Best Practices With Infotrac
Hoffman, Douglas K.; Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick; Griffin, Abbie
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