Tony Hines

Tony Hines is an author, strategist and business advisor. He is a leading international management educator and a regular contributor at leading international conferences, workshops and to media coverage of business issues. His research and professional interests make sense of organization strategies, structures and relationships focusing attention on management decisions. He is author of the highly acclaimed ‘Supply Chain Strategies’ published by Routledge.

For more than two decades, Tony Hines has been one of the most consistent and conceptually rigorous voices in the development of supply‑chain strategy. His work has shaped the way scholars and practitioners understand the relationship between customer value, demand synchronisation, and strategic leadership in global supply networks. This new edition of Supply Chain Strategies: Demand Driven and Customer Focused continues a line of inquiry that began with the first edition in 2004 and has since become foundational to the field.

This 2024 edition extends the original framework into the contemporary landscape of AI‑enabled planning, digital twins, critical‑mineral dependencies, and the complex geopolitics of global trade. Yet it does so without abandoning the conceptual foundations established in 2004. Instead, it demonstrates how a robust strategic framework can evolve while retaining its intellectual coherence.

Hines’ work stands as a rare example of a contribution that was both ahead of its time and increasingly relevant to the challenges of the present. Scholars, practitioners, and policymakers alike will find in these pages a framework that not only explains the past and present of supply‑chain strategy but also offers a clear lens through which to understand its future.

Hines pioneered the demand‑driven, customer‑focused approach that now underpins contemporary supply‑chain thinking. His work anticipated the strategic, digital, and geopolitical challenges of the 21st century and continues to influence leaders across academia, industry, and policy.

The Library of Congress describes Hines’ work as “the first book to take a demand driven and customer focused view of the supply chain,” recognising the originality of the framework first introduced in 2004.