Peter Cheverton
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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
Cheverton, Peter; Van Der Velde, Jan Paul
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Cheverton, Peter
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
Cheverton, Peter
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Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success
Cheverton, Peter
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Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships
Cheverton, Peter; Weber, Kingsley
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If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management
Cheverton, Peter
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If You're So Brilliant ...How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection
Cheverton, Peter
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