Michael F. Weigold

I teach advertising at the University of Florida. I love all aspects of advertising and IMC, and enjoy hearing from adopters and others interested in teaching the advertising principles and campaigns classes. Feel free to contact me at mweigold@gmail.com if you have any questions or thoughts about the book!

Please consider following us on Facebook at http://www.facebook.com/ADV.IMC

We'll post teaching tips and info on advertising and IMC

All the best

Mike