Eugene Secunda

Eugene Secunda, Ph.D. is the co-author of “Selling War to America: From the Sinking of the Alamo to the War on Global Terror” and “Shifting Time & Space: The Story of Videotape.” He is a consultant and educator with more than 40 years of experience in virtually every aspect of marketing communications in U.S. and throughout the world.

He is now an Adjunct Professor of Marketing and Media Studies at New York University and an Academic Adviser at the Gallatin School of Individualized Study. Dr. Secunda served as Director of Corporate Communications of Central European Media Enterprises Ltd.(CME). He was a key member of the management team that launched and operated eight privately owned national television stations reaching 100 million people throughout Central and Eastern Europe.

Dr. Secunda was President of Barnum/Secunda Associates, a New York-based marketing communications agency specializing in the health care and new electronic technologies industries prior to his consulting and academic associations. During this time, he played a strategic role in the launch and operations of a number of global syndicated television, cable TV and pay-per-view companies.

Earlier, he was a Senior Vice President and Director of N.W. International’s corporate advertising and public relations division, supervising offices throughout the U.S. and Europe. Before joining N.W. Ayer, he was a Senior Vice President and Founder/Director of J. Walter Thompson Co. Entertainment Division. This division provided advertising and related marketing communications services to a wide array of mass media, entertainment and leisure industry clients, including many Broadway shows and 20th Century Fox Film Corporation.

He began his career as a theatrical press representative on Broadway and later served as a promotion executive with Universal and 20th Century Fox Film Corporations. He was initially a reporter with the New London Daily Day, New London, Connecticut.