Joel Davis

Joel Davis is Emeritus Professor at San Diego State University where he teaches research methods, advertising strategy, and analytics. He is the author of Advertising Research: Theory and Practice, Pass the Google Certification Exam, and Google Optimize Demystified. He is also the co-author of Google Analytics Demystified (4e). Prior to his position at San Diego State, Joel was Vice President, Strategic Planning and Research, at D'Arcy Masius Benton & Bowles.