Jacky Tai

Jacky Tai is a branding strategist by profession and a branding author by passion. Besides "Branding Landmines Even The Best Brands Step On Sometimes", Jacky has also authored 6 other branding books including:

- B2B: 10 Rules To Transform Your Business Into A Brand.

- Killer Differentiators: 13 Strategies To Grow Your Brand.

- Get A Name! 10 Rules To Create A Great Brand Brand Name.

- Brand Zero: The Complete Branding Guide For Start-Ups.

Jacky is the founder and principal consultant of Unbroken Branding which is a consultancy firm dedicated to helping small-and-medium-sized enterprises develop stronger brands through clearer positioning and sharper differentiation.

Before starting Unbroken Branding in 2018, Jacky spent 2 years in PwC Singapore as the director of its brand strategy consulting division after his previous firm, StrategiCom (of which he was principal consultant for 9 years) merged with PwC.

Jacky started Unbroken Branding because he prefers to work with the smaller brands. When asked why, Jacky said, "Historically, the next big thing has usually come from small companies and start-ups. And working with smaller brands means that I get to work with the owners or founders directly. Best of all, things get done much quicker and we get results much faster."

Jacky has a marketing degree from the University of Wisconsin - Madison and he is also a certified Practicing Management Consultant in Singapore where he is based.

Jacky believes that for a brand to be successful, you need 3 things: the right strategy; consistent execution; and a bit of luck, but the strategy must come first as the right strategy makes execution and luck easier to come by.