John Rosen

John is responsible for client engagements involving new business creation, branding, new product development and channel management. John has over twenty-five years of sales and marketing management, as well as strategic consulting experience. He has helped firms deliver real unit growth both domestically and globally across a wide range of industries: financial services, telecom, apparel, retailing, electronics, beverages, consumer packaged goods, consumer durables, and automotive & industrial products.

He is the co-author of Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy, published in January, 2008.Before his consulting career, John worked at Quaker Oats, Coors Beer, Mattel Toys, & Simon & Schuster Books.

John received his B.S. from Washington & Lee University and an M.B.A. from Northwestern University.