Michel Wedel
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Agricultural Marketing and Consumer Behavior in a Changing World
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Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
S.H. Leeflang, Peter; R. Wittink, Dick; Wedel, Michel; A. Naert, Philippe
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, 8)
Wedel, Michel; Kamakura, Wagner A.
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