Bruce H. Joffe

Professor and pastor probing gender, media, and cultural norms--including organized religion and international living.

Communications professor and church pastor Bruce H. Joffe, Ph.D., has amassed an eclectic array of journalism, scholarship, and applied management experience. He has taught no-nonsense public relations, media, and marketing courses at The American University, George Mason University, Mary Baldwin College, Carthage College, and Kaplan College. As president and creative director of Publishing Partners, a public relations firm in the metropolitan Washington, DC, area, he helped to manage the reputation of his clients for more than 20 years by creating promotional materials and metrics for large corporations and local businesses to use in their branding efforts, while positioning non-profits to raise the bar on the resources and awareness they need to make a real difference. Academically, Dr. Joffe´s most recent focus has been on Media and Gender Studies. Through research and publications, he continues to explore the relationship between gender, the media, and cultural norms--including organized religion. Ordained by the International Council of Community Churches and the Progressive Christian Alliance, Pastor Bruce considers himself a progressive Christian from a Jewish background who believes that God's love is experienced transformationally--through compassion to others and social justice for all. The author of many magazine features, academic research, professional journal articles, and newspaper byliners, Joffe also has published several books: The Scapegoat; A Hint of Homosexuality? 'Gay' and Homoerotic Imagery in American Print Advertising; Square Peg in a Round Hole; and Personal PR: Public Relations and Marketing Tips that Work to Your Advantage. The Gospel According to Facebook: Social Media and the Good News, was released in February 2014, followed by My Name Is Heretic: Reforming the Church, from Guts to Glory. EXPAT: Leaving the USA for Good, details in a very personal way the experience of living as an American abroad-albeit "expat" or "immigrant," while SPANISH TOWNS, PORTUGUESE VILLAGES: A Journal for Expats and Immigrants compares life as a foreigner in both countries and updates the story of settling into Portugal. His newest book is VULNERABLE: Why We Fear and Hurt So Much, detailing how our vulnerability is affected by politics, religion, relationships, and living abroad. Joffe currently serves as publisher and creative director of ImPress Publications, whose brand is about "publishing with a purpose."