John Davis
John A. Davis
John Davis is Chair of Brand New View, a global leadership development and organization transformation firm. He works directly with CEOs and leaders around the world. He has started two companies, led global operations for Fortune 1000 companies (an award-winning executive in both his start-up and Fortune 1000 roles); he is also an award-winning business school professor; and author of numerous books on branding, marketing, sports, and strategy.
John has written articles for Harvard Business Review, Dialogue Review and International Advertising Journal. He has keynoted at dozens of global conferences, including TEDx and Global Brand Forum. He is also regularly interviewed by media, including New York Times, BBC, CNA, Los Angeles Times, Knowledge@Wharton, and more.
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Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success
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Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
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The Olympic Games Effect: How Sports Marketing Builds Strong Brands
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Measuring Marketing: 110+ Key Metrics Every Marketer Needs
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Competitive Success: How Branding Adds Value
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Sports Marketing: Creating Long Term Value
Davis, John A.; Zutz Hilbert, Jessica
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
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