Peter Steidl

Dr Peter Steidl is a strategic adviser, author and speaker who examines the major shifts reshaping business, work and society - and what they mean for leaders, organisations and the people within them.

For more than four decades, Peter has worked across business, academia and public policy, advising organisations on issues ranging from strategy and human behaviour to organisational change and emerging technologies. His current work focuses particularly on how developments such as AI are changing organisations, leadership and the knowledge and capabilities people need to thrive.

A recurring question in his work is why organisations and societies so often know what needs to be done, yet fail to act. Peter calls this the Commitment Gap. He is interested in what gets in the way of change, how major shifts alter the choices facing leaders and organisations, and what is needed to turn insight into effective action.

Peter has advised Fortune 100 companies, startups, marketing and communications agencies, government and public institutions, and academic organisations in more than 20 countries. He holds an MBA and PhD from the University of Vienna and has written numerous books on marketing, business, human behaviour and wider social and technological change. His articles, interviews and commentary have appeared in print and online publications and on television in Europe, Asia-Pacific and the United States. He works internationally.