Douglas Holt

Douglas Holt was a marketing professor at the Harvard Business School and then L'Oreal Chair of Marketing at Oxford, where he pioneered cultural branding theory (How Brands Become Icons) and Cultural Strategy, a new model for strategy and innovation. Holt left the academy to found The Cultural Strategy Group and has advised hundreds of major companies, social enterprises and NGOs around the world. He's worked extensively on developing a cultural approach to tech innovation in recent years and will have a new book out on the subject soon.

Holt is widely published in academic journals (17,000+ citations), was editor of the Journal of Consumer Culture, and has published four influential Harvard Business Review articles. He holds a BA from Stanford (economics and political science), an MBA from University of Chicago, and a PhD from Northwestern (anthropology concentration).

You can learn more and find additional content at culturalstrategygroup.com