Bill Schley

Bill Schley is an award-winning Branding expert, New York Times Best-Selling author, and a life-long entrepreneur. He is the originator of the Micro-Script concept in Brand communications and is credited as one the top USP (Unique Selling Proposition) experts in the World. He began his career as a writer at legendary Ted Bates Advertising Agency--the original Mad Men agency in New York--where he won a National Effie Award for sales-effective advertising. Bill’s books on Branding and Marketing are taught by experts around the world. In addition to his latest book, the 3rd Edition of "The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less" (N.W. Widener), he is the author of "The UnStoppables: Tapping Your Entrepreneurial Power" (Wiley) a New York Times Best Seller; "Why Johnny Can't Brand" which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine (Penguin); and Amazon Best Seller "The Power of 10" (HarperCollins). He has appeared on CNBC's Street Signs, CNN Money Online and numerous podcasts and syndicated radio programs. Bill is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.