Scott E. Power

About Scott Power

Scott "Sourdough" Power is an American writer, explorer, entrepreneur, producer, philanthropist, Ironman triathlete and artist. He currently resides in Los Angeles with his wife and two adopted children.

Scott is the author of four books: Cooking the Sourdough Way, Chicago Party Guide, Musician’s Little Book of Wisdom and Salesman’s Little Book of Wisdom. He also has eight short stories published by Falcon Press in Classic Campfire Stories, Forty Spooky Tales.

Scott started working at age 14 and his jobs experience reads like a true writer/seeker:

Construction worker, farm hand, fast food cook, window washer, retail clerk, waiter, jeweler, hospital aide, office janitor, commercial painter, office temp, litigations clerk, graphic designer, print manager, bike messenger, outdoor trip leader, cabin builder, illustrator, roadie, rock band manager, DJ, photographer, copywriter, advertising salesman, artist rep, marketer, brand strategist, art curator, public speaker, entrepreneur, et al.

Today, Scott leads Crewest Studio, a creative communications company he co-founded in Los Angeles. He is also the creator and host of the podcast, NOT REAL ART (notrealart.com)

Since 1988, Scott worked primarily in visual and marketing communications. Over the years, he has helped create market-leading brands, products and content for many global companies including Coca-Cola, Microsoft, Procter & Gamble and Kaiser Permanente.

A 2x Ironman triathlon finisher and member of the venerable Explorers Club, Scott is a frequent speaker at conferences such as FUSE and Foresight & Trends. He holds two design patents and is an award-winning entrepreneur. He is also serves on the board of the International Association of Medical Assistance to Travelers (IAMAT).

Scott has lived abroad, traveled 48 states and 38 countries on 4 continents. He believes having an informed world-view and respect for other cultures is essential for creating an empathic and compassionate world.

As his life credo, Scott once wrote:

I believe life is for living and the human spirit is capable of amazing things if only one has the vision and courage to try. I believe life is difficult but one can best transcend its challenges with the right attitude. I believe attitude is the only thing we can truly control and mastering one's attitude is the secret to personal satisfaction. I believe in having a grand vision for one's life and imagination, creativity, dedication, patience, persistence and hard work are the means by which one's realizes their vision. I strive to transcend the status quo. I expect more for myself because I believe I deserve it. I loathe fear, ignorance, mediocrity and apathy. I believe the thing we call LIFE is part of a natural process that is not good nor evil, just natural or unnatural. I am certain there is more to life I do not understand than what I do, but I am comfortable with not knowing because the unknown makes me feel like I'm a part of something bigger than myself. I like not having all the answers and distrust those who claim to. I love the sense of mystery and adventure life's uncertainly brings. I feel most alive in wildness, outside the comfortable bubble of civilization. I am not afraid of death, but hope to die painlessly. I wish to die while doing something I love. I hope to die with time and presence of mind to express my gratitude for having had the chance to live in this world, at this time, with those I've known. And, above all else, to have made a positive difference along the way.