Art Weinstein
Art Weinstein, Ph.D, is a Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He is an world-renowned expert in customer value and B2B market segmentation. He has provided training, research, and consulting for some of the leading global technology companies such as Bayer Diagnostics, Citrix Systems, Cordis Corporation (Johnson & Johnson), Hewlett-Packard, Intel, Motorola, and Novartis/Sandoz. In addition, his customer-centric solutions have been sought by publishers, service firms, universities, government agencies, and trade associations.
Dr. Weinstein is the author of 8 books and more than 80 scholarly articles and trade papers dealing with customer-centric marketing strategy. His latest book is SUPERIOR CUSTOMER VALUE - FINDING AND KEEPING CUSTOMERS IN THE NOW ECONOMY, 4th edition (2019).
www.artweinstein.com
https://scv-weinstein.blogspot.com/
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
Weinstein, Art
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Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms (Haworth Marketing Resources)
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
Weinstein, Art; Johnson, William C.
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Superior Customer Value: Finding and Keeping Customers in the Now Economy
Weinstein, Art
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