Alexander Chernev
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Strategic Marketing Management, 8th Edition
Chernev, Alexander
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The Marketing Plan Handbook, 6th Edition
Chernev, Alexander
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The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Chernev, Alexander
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Strategic Marketing Management
Chernev, Alexander
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Marketing Management, Global Edition
Kotler, Philip; Keller, Kevin
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