Gad Saad

Dr. Gad Saad is a scholar at the Declaration of Independence Center for the Study of American Freedom at the University of Mississippi. He is also Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). In 2024-2025, he was a Visiting Professor and Global Ambassador at Northwood University and has previously held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad has been the recipient of teaching, research, and media awards.

Professor Saad pioneered the use of evolutionary psychology in marketing and consumer behavior. He has authored 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics. He has authored five books and edited a sixth: The Evolutionary Bases of Consumption; The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature; Evolutionary Psychology in the Business Sciences (edited); The Parasitic Mind: How Infectious Ideas Are Killing Common Sense; The Saad Truth about Happiness: 8 Secrets for Leading the Good Life; and Suicidal Empathy: Dying to Be Kind. His Psychology Today blog (Homo Consumericus), YouTube channel (THE SAAD TRUTH), and podcast (The Saad Truth with Dr. Saad) have garnered 7+ million, 43+ million total views, and 12+ million downloads, respectively.

He received a BSc (1988) and an MBA (1990) both from McGill University, and his MS (1993) and PhD (1994) from Cornell University.