Robert L. Guyer

When as a new lawyer I started lobbying, I was given an expense account and title and told to change my employer's regulatory world. I had no idea how to do that and so I learned by trial and error. Today's Lobby School books and videos help others learn to lobby faster, better, more thoroughly, and avoid and build upon my mistakes. You also benefit from many other expert contributors to my writings.

Five years ago, nearing retirement age, I resolved to pass on to the lobbying profession lessons learned over 40 years working with, for, in, and teaching about, state government. Since then, I've added the Insiders Talk series of six graduated best practices lobbying manuals to my other writings.

These manuals and recently added 15-video series of best lobbying practices form the Lobbyist Career Development Plan. The curriculum is available on my Amazon author page and at lobbyschool.com. This course of study develops novices into experts, expands the skills of current lobbyists and government affairs managers, and improves the quality of clients, lobbyists, and lawmaking overall. It also provides a solid foundation on which universities can develop curricula in applied American politics.

As good as what I have personally, it's hardly enough on which to base a nationwide training curriculum. In the Free Materials page at lobbyschool.com a lobbyist for the Nevada Brothel Association accuses me of just that. And he would be right except I also have spent over 20 years training thousands of professionals through the Lobby School and a term as a visiting professor in Florida State University's Masters in Applied American Politics and Policy program. Lobby School and FSU students collectively came from nearly every state and internationally, and represented almost every conceivable interest group. Their experiences and stories, make Lobby School training more interesting, diverse, and broadly applicable.

“While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer’s clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature, contributing to me being ranked one of the five best lobbyists in the state of Florida.”

Desinda Wood Carper

Florida League of Cities (former)

Chief Legislative Assistant, FL Rep. Sharon Pritchett

Chief Executive Officer, DC Strategies LLC, Ft. Lauderdale

I wish I had had this training when I started out. It didn't exist then, but now it does. My hope and objective are that it will instruct students, benefit new lobbyists, upgrade experienced lobbyists, the lobbying profession itself, and the quality of lawmaking in the states.