John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leader in developing and delivering digital marketing strategies. John consults and presents to Fortune 100 and 500 companies. He specializes in helping businesses understand and leverage emerging web and social media technologies. He is the author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press) and a regular contributor to leading publications and blogs including ustomerThink.com, B2CMarketingInsider.com, and FamousBloggers.net. Learn more about John D. Leavy at johnleavy.com.