Dave Sutton

Dave believes in putting ROI at the center of everything marketing does. As a leading authority on applying transformational marketing principles, organizations seek out Dave to help them develop compelling marketing and sales strategies.

Dave Sutton is the author of Marketing, Interrupted and a leading authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth..

Dave is also the co-author of Enterprise Marketing Management: The New Science of Marketing -- the ground-breaking book considered to be the definitive statement of a new business discipline designed to create sustained, profitable, organic growth. He is the former CEO and President of Inforte Corporation, a publicly-traded sales and marketing technology consulting business. He is also the former CEO of the renowned Zyman Group where he established himself as a pioneer in the field of Enterprise Marketing Management working along side one of the world's pre-eminent marketing practitioners, Sergio Zyman, the former Chief Marketing Officer of The Coca-Cola Company. Sutton blends real-world branding and marketing knowledge with hands-on experience in business reengineering and enterprise information system implementation. His preeminence in the field of Enterprise Marketing Management marks the culmination of a career-long involvement with some of the most important developments in contemporary business strategy - having started his career with Booz-Allen and Hamilton, worked at CSC Index with Jim Champy and Michael Hammer (Reengineering the Corporation), Fred Wiersema and Michael Treacy (The Discipline of Market Leaders) and Michael Porter of Harvard Business School ("Strategy and the Internet" - HBR).