Serge Dedina

Serge Dedina is the co-founder and Executive Director of WiLDCOAST/COSTASALVAjE, an international organization that conserves coastal and marine ecosystems and wildlife. He was elected Mayor of Imperial Beach, California, in November 2014.

Since 1980, Serge Dedina has dedicated most of his time to protecting the coastal wildlands of the Californias. He has successfully worked with fishing communities and grassroots organizations on both sides of the Mexico-U.S. border to preserve more than 1.8 million acres of globally significant coastal and marine habitats.

Serge was instrumental in the development of two national parks along Baja's Sea of Cortez coastline and a research and educational center in Magdalena Bay. He also initiated an international campaign that successfully stopped the Mitsubishi Corporation from destroying San Ignacio Lagoon--the world's last undeveloped gray whale lagoon.

The Surf Industry Manufacturer's Association named Serge the "Environmentalist of the Year" in 2003 for his work to protect the coastline of Baja California. In 2009 he received the San Diego Zoological Society's Conservation Medal. The California Coastal Commission and Sunset Magazine awarded Serge the "Coastal Hero" award in 2009 in recognition of his conservation work. He is also a member of the Sweetwater Union High School District Hall of Fame.

The Wall Street Journal, PBS, The Today Show, NBC Nightly News, New York Times, CNN, CBS-News, USA-Today, the Washington Post, The Economist, Los Angeles Times, Newsweek, Boston Globe, Christian Science Monitor, and the San Diego Union-Tribune have reported on Serge's conservation activities.

Serge has published articles on the environment and surfing in the Los Angeles Times, Grist, VoiceofSanDiego.org, San Diego News Network, Surfline, The Surfer's Journal, San Diego Union-Tribune, The Surfer's Path, Journal of Borderlands Studies, and California Coast and Ocean. He writes a weekly column, Southwest Surf, on surfing and the coastal environment for Imperial Beach Patch and Coronado Patch, owned by AOL.

He holds a Ph.D. in Geography from the University of Texas at Austin. He received his Master's degree in Geography from the University of Wisconsin and a Bachelor's degree in Political Science from the University of California-San Diego.

An avid surfer, Serge is a former State of California Ocean Lifeguard. He has lived, surfed, worked and studied in El Salvador, Mexico, Peru, Spain, England, France and Morocco. Serge currently lives in his hometown of Imperial Beach with his wife Emily and sons Israel and Daniel.