James H. Myers
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Segmentation & Positioning for Strategic Marketing Decisions
Myers, James H.
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Myers, James H.
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Market Structure Analysis
Myers, James
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Managerial Applications of Multivariate Analysis in Marketing
Myers, James H.; Mullet, Gary M.
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Marketing (McGraw-Hill Paperbacks)
Myers, James H.
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