John D. C. Little
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A Market Share Theorem
Bell, David E; Keeney, Ralph L; Little, John D C
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Models and Managers: The Concept of a Decision Calculus
Little, John D C
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When and What to Buy--A Nested Logit Model of Coffee Purchase - Primary Source Edition
Guadagni, Peter M.; Little, John D. C.
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Operations Research in Marketing: What's Up
Little, John D. C
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MEDIAC, an On-line Media Selection System
Little, John D C; Lodish, Leonard M
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Decision Support Systems for Marketing Managers (AMA Management Briefing)
Little, John D. C.
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