John D. C. Little
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A Market Share Theorem
Bell, David E; Keeney, Ralph L; Little, John D C
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Operations research in marketing: what's up
Little, John D. C
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Models and managers: the concept of a decision calculus
Little, John D. C
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When and What to Buy: A Nested Logit Model of Coffee Purchase (Classic Reprint)
Peter M. Guadagni
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Mediac, an On-Line Media Selection System - Primary Source Edition
Little, John D. C.; Lodish, Leonard M.
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Decision Support Systems for Marketing Managers (AMA Management Briefing)
Little, John D. C.
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