John D. C. Little
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MEDIAC, an On-line Media Selection System
Little, John D. C; Lodish, Leonard M
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A market share theorem
Bell, David E; Keeney, Ralph L.; Little, John D. C
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Brandaid: an on-line marketing-mix model
Little, John D. C
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Models and Managers: The Concept of a Decision Calculus...
John D. C. Little
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Operations Research in Marketing: What's Up (Classic Reprint)
John D. C. Little
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Branch and bound methods for combinatorial problems
Little, John D. C
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When and What to Buy (Classic Reprint): A Nested Logit Model of Coffee Purchase
Guadagni, Peter M.
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