John D. C. Little
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Operations research in marketing: what's up
Little, John D. C
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When and What to Buy--a Nested Logit Model of Coffee Purchase
Guadagni, Peter M; Little, John D C
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Branch and Bound Methods for Combinatorial Problems (Classic Reprint)
John D. C. Little
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MEDIAC, an On-line Media Selection System
Little, John D C; Lodish, Leonard M
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Models and Managers: The Concept of a Decision Calculus
Little, John D. C
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Brandaid: An On-line Marketing-mix Model
Little, John D. C
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A Market Share Theorem (Classic Reprint)
David E. Bell
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