John D. C. Little
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Operations research in marketing: what's up
Little, John D. C
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Models and Managers: The Concept of a Decision Calculus
Little, John D C
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When and What to Buy--a Nested Logit Model of Coffee Purchase
Guadagni, Peter M; Little, John D. C
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Mediac, an On-Line Media Selection System - Primary Source Edition
Little, John D. C.; Lodish, Leonard M.
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