William F. Massy
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An Econometric Approach to a Marketing Decision Model (MIT Press Classics)
Frank, Ronald E; Massy, William F
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Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing)
Harper W. Boyd
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Marketing research and knowledge development: An assessment for marketing management
John G. Myers
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Market segmentation (Prentice-Hall international series in management)
Frank, Ronald E.
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