Robert Steuernagel

Robert Steuernagel is an expert in the development of new products in the telecommunications industry. He was the Executive Director of New Product Concepts at Pacific Bell, now AT&T, and developed the original strategic marketing plan for the cellular telephone. He was Vice President of Marketing for PacTel Cellular, now Verizon Wireless. He is the author of articles on product development and marketing, and is the author of several books: Cellular Marketing, The Cellular Connection, and Wireless Marketing, all published by John Wiley & Sons. He lives in southern California.