Michael Calogridis

Mike Calogridis was born and raised in Northern New Jersey. He attended college at Franklin and Marshall College in Lancaster, PA and graduate school at the University of San Diego.

He currently is a Vice President of Pricing for The Pricing Practice, a leading price strategy consulting firm. Over the past 5 years he has developed pricing strategies for companies in varied industries such as Retail, Online Media, Healthcare, Telecommunications, Chemicals and other industries. He has a unique combination of industry and consulting experience that helps him construct the science of value based pricing alongside the practical day to day understanding of how companies actually operate.

There are 3 key areas of concentration when building out a pricing program:

1. Executive Support for Pricing Change -

The CEO must be on board with pricing change - 'We must get better at pricing'!

2. Behaviors around Price -

All behaviors around how price is managed in the company must adapt and change - note this usually takes around 1 to 2 years

3. Focused Analytics -

Short, concise pricing analytics must be produced that show the company current performance on Price, impact of price improvement initiatives and being proactive in potential price impacts on the company.

He previously published a scholarly article on pricing strategy for Palgrave Macmillan's Journal of Revenue and Pricing Management in 2006. 'Practical Pricing' is his first book, also from Palgrave Macmillan.

Calogridis currently splits his time between residences in Pittsburgh, PA and Seattle, WA.