Kim Skildum-Reid

With over 30 years in the corporate sponsorship industry, Kim Skildum-Reid is well known as a global sponsorship industry thought leader - defining and shaping best practice. She is co-author of industry bestsellers, The Sponsorship Seeker's Toolkit and The Sponsor's Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit.

Kim is a trusted industry commentator to Harvard Business Review, CNN, CNBC, Chief Marketer, Marketing News, Bloomberg, Brand Republic, Marketing Africa, Sponsor Magazine, Marketing Russia, and many other leading business and marketing media. She also serves as a member of two CMO Council advisory boards.

Kim is author of one of the industry's best read, most reprinted, and most often quoted blogs, as well as industry-defining white papers, such as "Last Generation Sponsorship", the best practice manifesto with over 800,000 downloads and reprinted dozens of times and in eight languages. Kim's newest white paper, "Disruptive Sponsorship", explores the edgier trends and advances driving modern sponsorship decisions.

Advisor to sponsorship award winners in Australia and New Zealand, Kim works with a blue chip clientele across six continents.