Hamilton C. Erridge

The journey for Hamilton Erridge began in 2002 when he lost over 100 pounds.

While losing the weight was certainly not easy, after reaching his goal weight, he found himself struggling to find a source for understanding the challenges he was trying to overcome. Feeling alone and hoping to find others that felt the same, he started a free discussion forum and began the process of focusing on his own issues. For the next three years, Erridge continued to focus on his own issues by working with behaviorists, nutritionists and openly discussing the issues with literally thousands of people facing the same issues and seeking weight loss advice and support. Through his experience, Erridge came to a realization that while many different roads exist for losing weight, providing people with a process for overcoming personal eating- and food-issues was critical for achieving long-term weight-loss success.

In 2004, having created a comprehensive process for allowing people to work through their own issues, develop new behaviors, and ultimately learn to keep the weight off, Erridge began laying the infrastructure for what would soon become the New Lifestyle Diet. With this strong foundation, New Lifestyle Diet officially opened its doors on January 1, 2005 and has been successfully changing lives ever since. In fact, New Lifestyle Diet has gone on to help thousands of people throughout the United States, Canada, Australia, United Kingdom, and Ireland.

In April of 2007, Erridge published his first book: “Creating Your New Lifestyle.” By staying true to his core principles, Erridge wrote his book with one simple goal in mind - to allow anyone, on any diet, the opportunity to gain control, create new skills and behaviors, and learn to not only lose the weight, but keep it off for the rest of their lives.

Since the release of his first book, Erridge has been working on his second book and looks forward to releasing it in the summer of 2013.

Hamilton Erridge lives in San Ramon, California with his wife and two kids and spends the majority of his time writing, interacting with clients, and assisting people with developing new behaviors.