Newt is a publishing and marketing veteran who has observed first hand the marketing tsunami that is about to sweep in. He knows that marketers must either learn to ride the wave or be swept under.
Newt is president of Content Marketing Strategies, a division of Voyager Media, Inc. His company teaches companies how to deliver compelling content that engenders the level of trust necessary to attract and retain buyers.
You can find more about Newt, his company, and about content marketing at www.ContentMarketingToday.com, a news, analysis, and educational Web site dedicated to helping marketers find new ways to reach their customers in print, on-line, and in person.
Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes prospects smarter, wiser, and much more likely to become buyers.
Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP(now United Media) and Ziff-Davis. He was an pioneer player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched a successful regional business publication that was acquired and still run by Robb Report publisher, Curtco, as Gulfshore Business.
He has worked in every corner of the globe from New York to San Francisco and from Paris, France to Accra, Ghana. He is now happy to call SW Florida his home and HQ with his wonderful wife, Maxine, and lovable dog, Mia.