Jonathan Bloom

I was born in South Africa in 1973. I studied a variety of courses at university including science, business and jewelry design. My first job was in the jewelry industry. Soon after getting married in 1996, I moved from employee to employer and started my own internet/web design company. I sold my company a few years later and stayed in the internet industry for a number of years. I was fortunate to gain experience in many areas, from design, branding and marketing to sales, e-commerce and gaming.

In 2003 after the bubble burst, I decided to shift industries and get some new business experience, and purchased a Minuteman Press printing franchise.

In 2008, after some agonising deliberations, we decided to leave South Africa. South Africa is a beautiful country with a lot of potential (and quite a few problems) and it was a very difficult decision to leave. But we wanted our three children to grow up in a first world country, in a more secure and free environment. So I sold my printing business and we moved to Israel. We have been here for just over 8 years and I am happy to say that it has been the best decision our family has made.

As an untreated puzzles 'addict', I spend many hours thriving in the challenge of solving complicated sudoku puzzles. Sudokus' distinct advantage over other mathematical games/puzzles is its reliance on using logical reasoning and deduction to solve numeracy puzzles, without requiring mathematical calculations. I love spending time with my kids having fun and learning together, So I combined this with my puzzle addiction to create Sudokids.