Bolivar J. Bueno

As a top retail consultant and CEO strategist, BJ Bueno has built a reputation based on his insight and expertise into creating customer-focused brands. BJ has been interviewed by CNN, USA Today, New York Times, and CNN en Espaņol. He is the author of several books including Customers First: Dominate Your Market by Winning Them Over Where it Counts the Most (McGraw-Hill, 2012) and the co-author of The Power of Cult Branding (Crown Business, 2002). BJ served on the board of the National Retail Federation for over ten years. He is currently a member of the Citizens’ Stamp Advisory Committee, where he consults the United States Postal Services on potential subjects for inclusion on stamps and how to best honor them.