Richard L. Stokes

Did you know that just 1% of all advertisers appearing on Google generate 80% of all paid search clicks?

That's right. Even though anyone *can* advertise on Google, a tiny elite dominate this massive advertising platform. To join their ranks, you'll need to learn their secrets.

Richard Stokes is the founder and CEO of AdGooroo (pronounced "Ad Guru") and a successful internet marketer with 15 years experience in digital media. He started his advertising career in the early 2000s as an affiliate marketer. One of his most important tools was the new Google AdWords platform. One problem though - it was so new that nobody could tell him much about it. So he created a technology that would seek out competitors' paid search ads and tell him what they were doing right (and wrong).

By 2004, this system had enabled Richard to generate revenues of over $100,000 per month on Google AdWords. After several colleagues met with similar successes, he spun this technology off as AdGooroo. Today AdGooroo is the most widely used search intelligence provider in the world, counting over 4,000 users and nearly 60% of all digital agencies as clients. AdGooroo was acquired by Kantar Media in 2012.

The first edition of "The Ultimate Guide to Pay-Per-Click Advertising" was the result of intensive analysis of the massive AdGooroo database. In its pages, readers were introduced to the subtleties of the complex algorithms that determine which ads get shown on the search engines. Following its advice, readers have gotten spectacular results.

However, nothing stays the same in paid search. The latest edition - with over 70% all new material - covers changes to the CPC and CTR algorithms, shows you tricks you can use to decrease costs while increasing traffic, and explores the relationship between coverage, quality score, and impressions. It also includes breaking information on mobile, Product Listing Ads, and Enhanced campaigns.

Release date: March 18th, 2014