Francis Buttle

I am author with Daniel Prior and Stan Maklan of "Customer Relationship Management: Concepts, Applications and Technologies", now in its fifth edition, and used as a text at many universities and colleges around the world. I have authored or co-authored several other books too. I was the world's first Professor of CRM, when I was appointed to a sponsored chair at Manchester Business School in the UK. I have also been a Professor of Relationship Marketing, Professor of Marketing, and Professor of Management at leading graduate schools of management on 3 continents. I am now a customer management consultant based in Sydney, Australia. For fun, I play guitar, sing and song-write for the Third Age Rock Orchestra based in Sydney, paddle a kayak, and am a reluctantly retired rugby union referee. I live on Sydney's northern beaches and spend several months every year in New Zealand.