Jenny Darroch

Dr. Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. She specializes in marketing strategy - in particular market definition and market segmentation, with a special interest in marketing to women. Author of three books, including Marketing Through Turbulent Times and Why Marketing to Women Doesn't Work, and over 30 research articles. Jenny holds graduate degrees in marketing, economics, and international business and a PhD in Marketing, Knowledge Management and Innovation.

As an academic with a very applied orientation, Jenny undertakes dozens of marketing strategy consulting assignments every year. Jenny helps CMOs, CEOs and management teams extract more from current market segments and identify new market segments. In addition, she helps management teams identify ways to compete effectively within these market segments. She has successfully worked with management teams as an embedded advisor to help lead initiatives in a number of areas.

Jenny is available to speak on a number of topics related to her latest book: (1) Why Marketing to Women Doesn't Work, (2) How to Effectively Market to Women; and (3) Changing Demographic Trends... and How They Impact Marketing (Read more about the book at www.JennyDarroch.com)

In addition, she has delivered her signature course called Transforming and Creating Markets to Generate Growth to audiences around the world. She also teaches marketing management, strategic brand management and marketing strategy to MBA and Executive audiences at the Drucker School.

Feel free to contact Jenny: JennyDarroch@gmail.com. For more information, visit www.JennyDarroch.com and www.Mollior.com