Steven Michaelson

Steve writes from the perspective of an experienced, common sense, business leader. Steve has 25 years of P&L experience spanning manufacturing, distribution, and retail sectors. His background includes being CEO of an internet retailer, leadership roles at successful consumer packaged goods companies Procter & Gamble and Sara Lee, and driving growth at highly praised regional retailers like Wegmans Food Markets. From the backdrop of these diverse experiences, Steve uses relevant business examples and natural insights to uniquely connect the timeless wisdom of Sun Tzu to current business and personal challenges. Steve is currently CEO of a fast growing consumer products company.