Dave Wooldridge

As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development, UI/UX, and managing design & engineering teams on multiple projects. When he's not building apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress), a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. He has also served as an adjunct professor for New York University SCPS.