Peter Arnell

Peter Arnell is an American author and branding expert. He is the founder and CEO of the Arnell Group, a branding and design agency based in New York City. Arnell is also the author of several books on branding and design, including "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" and "The Ideation Edge: Unlocking the Power of Design Thinking". He is known for his work with major brands such as Coca-Cola, Pepsi, Samsung, and Nike, and has been recognized as one of the most influential people in the field of branding and design. Arnell is a frequent speaker at industry events and is considered a thought leader in the field of branding and design.