John O'Shaughnessy

John O'Shaughnessy is Emeritus Professor of Business, Graduate School of Business, Columbia University, New York.and formerly Senior Associate of the Judge Institute, Cambridge University. He has published 14 books on business topics, two of which on organization going back to 1965 are being reissued. His marketing books have included Why People Buy; Competitive Marketing and Explaining Buyer Behavior:Central concepts and Philosophy of Science Issues. He has published in many marketing journals including, Journal of Marketing, Journal of Consumer Research and the Journal of Marketing Science. Before going to Columbia in 1967, he was a senior lecturer at Cranfield and before entering academia, he had been a marketing manager and an industrial consultant.