Tarek Malouf

It’s hard to imagine that cupcakes and Red Velvet cake were virtually unknown in the UK before Tarek Malouf opened the first Hummingbird Bakery on London’s Portobello

Road in 2004. The Hummingbird Bakery has grown to 7 shops in London, Richmond and Guildford, and 4 franchise bakeries in the Middle East.

Since the very first day it opened its doors, everything at The Hummingbird

Bakery has been baked fresh, with each site having its own kitchen and baking team, making

sure the authentic American cakes and desserts taste as close to home-baked as possible.

Tarek grew up in London, attending The American School in London and later university in

London and Los Angeles. While working for America’s ABC News network, Tarek noticed that

the range of indulgent, high-quality cakes and bakes loved by Americans was almost nonexistent

in the UK. He decided it was time to bring these treats to the British public. After

sampling more cakes than he should, and attending baking classes in New York in order to

understand the different ingredients and techniques, the next step was to devise recipes and

test them over and over on friends and family, and thus The Hummingbird Bakery was born.

Visit The Hummingbird Bakery's website at hummingbirdbakery.com