Alex. I. Askaroff

Alex Askaroff grew up in the sewing industry and has spent a lifetime studying and writing about his craft. He is a world renowned expert on pioneering sewing machine inventors, creating Sewalot.com which has become the premier website for antique sewing machines with millions of visitors.

For decades he has assisted and consulted with novels, programs and films, from the BBC The Repair Shop to The Great British Sewing Bee, The Singer Story, Made in Clydebank, to How The Victorians Built Britain with Michael Buerk and more. His expertise in the sewing field has helped countless enthusiasts and collectors, giving interviews and writing numerous articles for magazines and publications worldwide. Up until 2022 Alex Askaroff has had Eleven No1 New Releases on Amazon.