Duane Forrester

Duane Forrester has spent over two decades at the intersection of search, content strategy, and digital marketing. He served as a Senior Product Manager at Microsoft, where he built Bing's Webmaster Tools, search quality initiatives and helped launch Schema . org. He later held leadership roles at Bruce Clay Inc. and Yext, helping organizations navigate the evolving search landscape. Today, through Unbound Answers, he advises companies on visibility strategies for AI-driven discovery.

Duane is a recognized voice in the search industry, a frequent conference speaker, and a contributor to major industry publications. He's watched search evolve from keywords and links to embeddings and retrieval systems, and wrote The Machine Layer to help others make sense of what comes next. He lives with his family and remains stubbornly optimistic about the future of digital marketing, even when the algorithms aren't cooperating.