David Masover has over twenty years of business-to-business sales experience, including more than ten years in sales management, training, and consulting. He has consulted and negotiated in the United States, Europe, and Asia. Masover is the author of "Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects" and "Managing the Sales Process: Six Steps to Sales Organization Success". David is a co-founder of Branders.com, the world's largest online seller of promotional products, and is currently engaged in private sales consulting.