Eric Karjaluoto is Creative Director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients, including CN, The Vancouver Aquarium, The Nature Conservancy, Canadian Heritage, ThoughtFarmer, lululemon athletica, Crescent Spur, WWF Canada, BC Film + Media, Tourism Vancouver, and the University of Minnesota’s Institute on the Environment with their strategic, design, and communication challenges. This work has been recognized by The Adrian Awards, TIME, Communication Arts, The Advertising & Design Club of Canada, The Lotus Awards, Applied Arts, Graphis, Icograda, and others. In 2007, he spearheaded Design Can Change to unite designers and address climate change. Eric writes about design at www.ideasonideas.com and www.erickarjaluoto.com and has spoken at events for AIGA, SEGD, and GDC. He is the author of Speak Human (smashLAB, 2009). His second book, The Design Method (New Riders, 2013), was released in August 2013. Eric lives in Vancouver with his lovely wife and two delightful boys.