King Adz

‘Adz would be the first person I’d go to, as one of his great talents as an writer, complier, networker and an individual, is his resolute refusal to see barriers where the rest of us have been conditioned into doing so.’ – Irvine Welsh, author of Trainspotting

King ADZ has spent the past 25 years immersed in his beloved street culture and then using this knowledge to write books and direct documentaries. Sometimes in order to pay for this he helps brands make authentic connections with their consumers. It is a strange, yet wonderful, profession – ADZ is a middleman between two poles: one wild and free and unpredictable – the other rigid and bureaucratic, yet powerful and rich. It is out of this swirling dichotomy that a new form of story-telling is emerging; one that brands are the new patrons of.